Singing babies for Cadbury! from Redshift on Vimeo.

Glassworks, the multiple-award-winning studio with offices in London, Barcelona and Armsterdam, used Redshift to make this wonderful commercial for Cadbury.

Here’s what Glassworks’ head of 3D, Alastair Hearsum, had to say:

“Glassworks has been evaluating Redshift as an addition to the range of renderers that we use and we’ve been very impressed. First and foremost the quality and stability of the renderer is excellent right out of the box. A lot of thought has been put into presenting the render options in a way that is both familiar and yet modern - unified sampling, various global illumination mechanisms and physically-based render options are all intuitive and easy to use.

The integration into Softimage is excellent with support for many of the native shaders and render parameters but what’s even more impressive is the stability and fluidity of the render region which allows for rapid and easy iterations. It’s very easy to arrive at a look quickly with Redshift; the impressive render speed allows us many more iterations in the development phase allowing us to really fine tune a look.

The scalability of performance and the ease with which we can bolt GPUs into machines to provide extra render power also adds to the flexibility and usefulness of Redshift’s renderer. Equally important is the support from the Redshift team. Any bugs we’ve found have been squashed within hours and a new release has been made available almost instantly. The speed of development and addition of new and enhanced features is impressive.

Finally, from a look point of view, the renders look great - from rapid Depth of Field to super-smooth motion blur and extra high sampling rates right through to great subsurface and volumetric effects. For such a relatively young renderer it has already covered a lot of ground.”

Alastair Hearsum, Head of 3D, Glassworks

Congratulations to Glassworks for their (always) amazing work and big thanks for helping spread the good word about Redshift!

Looking forward to seeing your next top-notch production, guys!